Every Door Direct Mail® (EDDM®)
What is EDDM and what the benefit for MY company
Affordable, Targeted Advertising.
Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you’re having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Use the EDDM Online Tool to map ZIP Code(s)™ and neighborhoods—even filter by age, income, or household size1 using U.S. Census data.
EDDM Mapping & Mailing.
Watch the Advertise with EDDM video for a quick overview of how you may use the EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to every door you select. The EDDM Online Tool is easy to use and postage discounts are available for most businesses.
Creating a Mailpiece.
The Every Door Direct Mail (EDDM®) marketing tool allows you to easily identify the target audience best fit for your business. In this video, we’ll show you how to create a well-designed mailpiece that grabs customers’ attention.
They include Postcards, Printed Brochures, Large Envelopes, Newsletters, Magazines and Print Booklets; provided your mailer meets other guidelines such as weight, thickness and size.
Labeling and Delivery
Once you know how to design an effective Every Door Direct Mail (EDDM®) piece, it’s time to get ready for drop-off: Mailpiece labeling and indicia, and payment and bundling.
All Every Door Direct Mail Mailpieces must have the entire mailing label on the “Top Half” of the Mailpiece. The orientation of the label, whether it’s applied on the long or short side, does not matter (except that labels placed parallel to the shortest end must not be upside down).
Research has shown that direct mail ROI is strong throughout the marketing funnel: capturing the attention of buyers, creating meaningful connections with prospects, shortening sales cycles, and generating more revenue.
Conversion rates are the percentage of prospects that converted into paying customers during a campaign. Use this formula to calculate conversion rates:
Response rates are the percentage of people who respond to your direct mail sends. Response rates can be calculated by this simple formula:
Response Rate = Responses / Sends
To determine a change in response rates from a direct mail marketing campaign or program, use the following formula:
(Response Rate with Direct Mail—Avgerage Response Rate without Direct Mail) / Avg. Response Rate without Direct Mail
In Depth Knowledge of EDDM
Why is EDDM one of the most effective ways to communicate with your customers?
Because it works.
Your creative has 3 seconds to gain the prospects attention, then 12 seconds for recognition…so Make It Count!
No Need for a Mailing List
One of the best things about EDDM is that you do not need to buy a mailing list. Instead, you can simply drop off your mailer to the USPS then designate your chosen carrier routes and the drop date. Your mailer will be delivered to every house and business on the designated mailing route. This makes the process of reaching potential customers easier and more affordable.
EDDM is a cost-effective way to promote your business locally. You can send your mail for as low as $0.164 per piece (up to 3.3oz), which is much cheaper than targeted mailing with specific demographics. Additionally, since EDDM targets specific neighborhoods, it cuts down on costs since your mail does not need to travel far distances. There is no requirement to have a postal permit, which further saves you money from having to annually renew your permit.
Easy Targeting with EDDM
With EDDM, there is no need to purchase a mailing list or know your audience. You can simply target everyone on the carrier’s mail route, and every household and every business on their route will be able to see your mailer. This makes the process of targeting potential customers much easier and more efficient.
EDDM allows you to reach a large number of potential customers in a specific geographic area. You can send between 200-5,000 mailers per day per zip code, which gives you a ton of potential for new business. This is especially useful for small businesses looking to expand their reach in their local community.
Lasting Impressions with EDDM
The effectiveness of direct mail has a high response rate and makes a lasting impression. People tend to love supporting local businesses. Sending an incentive, such as a coupon, in the mail is a great way to get them to check out your store. EDDM postcards can be designed in a way that is eye-catching, colorful, and informative, which can help make a lasting impression on potential customers.
EDDM is a fantastic marketing tool for small businesses looking to grow their brand awareness and exposure. It’s a cost-effective, easy way to target potential customers with a high response rate, making it a great way to expand your reach in your local community. If you are looking to promote your business locally, consider using RM Graphics EDDM postcards Help to reach potential customers.